Women of Influence Winners Cindy Shaffer and Lauren Schultz Come Together at Spur 16

New Logo - M - .png

July 11, 2018

Cindy Shaffer
Shaffer Development LLC

Mequon, WI – Annually, the Milwaukee Business Journal honors business women with various roles in their respective companies who have made a significant impact on communities in and around Milwaukee with the prestigious Women of Influence award. In particular, the Women of Influence Entrepreneur award recognizes women who have turned their passions into business endeavors as chief executives, presidents or founders of their companies.

This year's winners in the entrepreneur category are owner of Shaffer Development LLC Cindy Shaffer and Co founder of Purple Door Ice Cream Lauren Schultz, both are bringing their entrepreneurial spirit and love for people together at Spur 16 Public Market.

Spur 16, Shaffer's most recent mixed-use development project, named after the railroad spur originally at this site will feature apartments, The Mequon Public Market and high-end townhomes that are now available for lease. The town-homes will include concierge services and state-of the-art amenities including two car attached garages, first floor master bedrooms, gas fireplaces and private courtyards. Additionally, Spur 16 will be the first LEED (Leadership in Energy and Environmental Design) certified development in Mequon.

Schultz's Purple Door Ice Cream will be one of approximately ten vendors coming to Mequon Public Market, which will be located at 6300 West Mequon Road. Purple Door Ice Cream has established its signature taste in a custard town over the past seven years that it has been in business in Milwaukee's Walker's Point. With the use of natural ingredients as a key part of its business model, Purple Door today has approximately 200 rotating ice cream flavors that continue to entice ice cream lovers of all ages.

Mequon Public Market also welcomes the recently announced Café Corazon, Beans and Barley and Anodyne Coffee Roasters. St. Paul Seafood Company will also be on the same site next to the Mequon Public Market and will feature a fish market as well as a sit-down restaurant and an oyster bar.

If asked, Cindy Shaffer will say that she is not in the realestate business, but in the people business. She prides herself on creating places that provide a sense of community and bring people together. For Lauren, having a product that brings smiles to faces of all ages is part of what makes being an entrepreneur rewarding. The connections she made with people during her teaching career is something that shestrives to carry overtoherwork withPurpleDoor.Thesetwooutstandingbusinesswomen witha focus on community will continue to be catalysts of change in the area with their work on Spur16.

According to Cindy Shaffer, construction is well underway on the project. We are planning to open the commercial buildings the end of this year. Ten town homes will be completed in January of 2019, and 146 apartments in three buildings will be completed in the spring and summer of 2019. She states, "We have had a great response to people wanting to live at Spur 16. We have already reserved a number of townhomes and apartments. Not only is the location of Spur 16 desirable, but people are finding it is actually cheaper to rent than own. Freeing up and investing the cash they have in their homes, as well as tax and maintenance cost savings, has motivated people to rent. There are no condo boards to deal with and renting gives tenants increased flexibility to travel and enjoy their new freedom."  Spur 16 is offering a host of services that include meal delivery from the market, pet walking, package delivery, grocery shopping, cleaning and smart units that will enable tenants to control lights, temperature, music and emergency services. Cindy added, "We have trademarked the term “smart unit” and are excited to introduce this concept. Our pool and club house will serve as a gathering space with a community kitchen and event area. There also will be community bikes so that our residents and guests can take advantage of the Ozaukee Interurban trail adjacent to Spur16."

Spur 16 is currently taking reservations and is anticipating a fast lease up. This will be a great place to call home!


Commercial Tenants: 

Cafe Corazon: George and Wendy Mireles
(414) 810-3941


Beans & Barley: Jim and Polly

Anodyne Coffee Roasting Co: Matt and Lacee McClutchy
(414) 489-0765

Purple Door: Lauren and Steve Schultz
(414) 988-2521

St. Paul Fish Company: Tim Collins

City of Mequon: 

Mayor Dan Abendroth
(262) 236-2944 

Director of Community Development Kim Tollefson

(262) 236-2903 

Community Contacts: 

Former Mayor and Alderwoman Connie Pukaite
(262) 242-2778

Shaffer Development Contacts: 

Cindy Shaffer
(414) 405-0860

Jenni Vetter
Chief Operating Officer

Lilly Stenbroten
Director of Marketing
(414) 403-6498


Focusing on Collaborative Community Development Since 2001